Bikecation's objective was to improve its online presence. Over a period of a few years their online position had slipped and Strateji was tasked to identify any problems preventing the website from ranking well and to devise a link building strategy.
Through Strateji's insight report it was found that the website had a variety of problems causing the issues; in fact the website presented thousands of issues all contributing to it loosing its brand presence.
A mixture of duplicate pages, broken links, poor website optimisation and in some cases 'over optimisation' had resulted in the website being less productive. There was also a number of 'spammy' websites linking to Bikecation that needed to be disavowed through Google